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What we do and how we do it

What we do and how we do it

Quite simply, we’re in the traction business. Sometimes there’s a wheel in the ditch. Sometimes the wheel is flat. Sometimes it’s going the wrong way. Clients come to us with a sense of urgency to just get things moving. We’re good at that, and once a wheel is rolling it’s hard to stop.

  • Clarity
  • Creativity
  • Construction
  • Connection
Clarity
Achieving clarity at the beginning is the most important step because it impacts every decision that follows. It starts by asking you a lot of simple, but very important questions like, Why are you doing this? What do you hope to achieve? What does success look like? Then we can answer your questions like, How much will it cost? When will it be done? Nobody likes surprises. Clarity and transparency throughout are vital.
Creativity is core to our culture and influences every aspect of every project. We use the term broadly. From choosing which platform to build a project in, or how to reach different audiences, down to how the product looks and works, we view each decision point as an opportunity to create something unique and on-brand.
Just like building a house, the construction phase is critical. We’re platform agnostic, meaning we use the right tool for your specific job. We won’t sell you a Porsche if you need a Honda. Our teams are led by project managers who make sure your project is delivered on time, on budget, and works as you expect. And we’ll keep you in the loop from the ground up.
There’s a line from the film Field of Dreams, “If you build it, they will come.” Well, not necessarily. The greatest project in the world is of little use if nobody knows about it. Our digital marketing team’s online, content, and social media strategies build engagement and give you the data you need to follow up with prospects and close sales, including connection with your existing CRM.

Design

From digital to print, we deliver designs that express brands & their messages in stunning and creative ways. To us, design should be more than pretty graphics or print. It should draw out the heart of the brand. Ready to partner with us? Our design services start with:

  • Print Design
  • Web & App Design
  • Environmental Design
  • Microsites/Sweepstakes

Development

We’ve spent the past 25 years designing and programming web and native applications. We particularly enjoy hearing about client needs and discussing how we can efficiently solve problems with custom software. The possibilities are endless, but some development projects we specialize in include:

  • Website Development
  • Custom Software
  • App Development
  • Microsites/Sweepstakes

Branding

Brand development starts from the inside out. We help you understand and document who you are (and who you aren't) before beginning any marketing or creative work, including logo design. With our experts, our team can tackle all of your branding needs, but a good place to start is:

  • Name Development
  • Logo Design
  • Messaging and Style Guides

Digital Marketing

With the number of online ad networks available today, customer demographics are being pinpointed like never before. We aim not only to increase exposure and engagement, but push your website traffic into the sales funnel. We want to not only give you traffic, but the right traffic through:

  • SEO & Google Ad Words
  • Customer Relationship Management (CRM)
  • Targeted Social Media Advertising
  • Setup, Monitoring & Management

Social Media

Just because you’re using social media, doesn’t mean you’re using it correctly. We can help you target and engage with the right audience to amplify brand awareness, increase website traffic, attract new potential customers, and more. Our social strategist can work with you to explore and execute:

  • Data-Driven Social Media Strategies
  • Management & Monitoring
  • Copywriting & Editing
  • Design

Content Strategy

What you say and how you say it is important. Our team of writers and editors can help you create and share your story with the right people, in the right place, at the right time. Whether you need help identifying the building blocks of your brand’s story or simply put together the pieces, we can help bring your content to life via:

  • Copywriting & Editing
  • Corporate Communications
  • Content Audits
  • Comprehensive Content Strategies

Marketing Strategy

Throwing ideas at the wall to see what sticks isn’t an effective strategy. Gaining traction calls for a deep understanding of your customers, a data-driven plan to reach them, and regular measurement to ensure your messaging is on track. See the difference a targeted strategy can make with:

  • Discovery Sessions
  • Market Research & Audience Analysis
  • Multi-Faceted Marketing Plans

Business Development

Our team is driven by delivering a strong ROI for our clients. We’ve helped build businesses from the ground up using a blend of hands-on consulting, creative branding, and targeted lead generation. Let us maximize your business’s potential with:

  • Discovery Sessions
  • Marketing Strategy
  • Strategic Consulting
  • Lead Generation