Logo / Brand Development

The most visible representation of most organizations is their logo. Logo design is an art form that has a discipline all its own, but the truth is, your logo is not your brand.

"Branding" is one of those overused words that can be difficult to define. We'd rather use another word, "reputation." Reputations are built over time, through a series of interactions. It's the same with your brand. Every touchpoint matters, and a bad interaction can damage a brand quickly.

Our brand development process starts from the inside out. We help clients understand and document who they are (and who they aren't) before starting any marketing or creative work, including the logo. It might sound simple, but you'd be surprised how many clients have never thought about their organization at a core level, how powerful it can be, and the impact it has on the creative representation of the brand.

Here are a few logos we have developed, with some more in-depth case studies below.