Microsites / Sweepstakes

Tyson - America's Best Cook Challenge

Tyson Sweepstakes

When the world knows your brand for a specific product, releasing a new offering requires some extra creativity. Tyson designed a promotion to generate hype around their new “Grilled and Ready” products—a contest with $10k on the line. And they needed a way to spread the word.

Services Provided
  • Sweepstakes Design
  • Logo Development of Sweepstakes
  • Banner Advertisements

BigWheel built Tyson a microsite where users submitted photos of their Grilled and Ready recipes. Judges evaluated entrant’s recipes based on healthiness, taste, and presentation. The winner received $10k in addition to a year’s worth of Grilled and Ready products. The design eliminated extraneous elements of typical contests to improve the user experience and induce a viral promotion. 

Related Case Studies