Environmental Design

Sevier County Bank - Battery Campaign

Sevier County Bank Environmental Design Example

SCB has a long tradition of giving back to their community. When they learned of an issue impacting the Sevier County Volunteer Fire Department, they asked BigWheel to help. A national battery manufacturer had canceled a longstanding program of support for firefighters across the country in which they provided batteries for life-saving emergency equipment.

BigWheel developed the "1+1=6" campaign, based on the fact that one firefighter, fighting one fire, can use up to six batteries.

The campaign runs in April and August, the "AA" months for AA batteries, and includes print ads, billboards, radio, media relations, and these life size displays at every branch. As a result, in the first month, the bank collected over 1,000 batteries.






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