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Kimball's Web and Graphic Design Case Study Feature Image

Kimball's Jewelers

Local Jewelry Store

Client Overview

Kimball's Jewelers has been sharing stunning pieces with the Knoxville community since 1933. Family-owned and operated, the Kimball's team has helped generations of customers find the perfect item for engagements, anniversaries, and everything in between. But while Kimball’s is a long-time leader in the East Tennessee jewelry industry, their brand was struggling to tell their engaging story. We delivered a cohesive approach, incorporating robust content on a new website, as well as digital marketing, social media, and traditional marketing campaigns.


Shine Bright

Kimball’s puts relationships first, which is what inspired us throughout the design of their new site and marketing campaigns. For the site, we used elegant imagery and a soft color palette to reflect the sophistication of the brand. A warm tone is woven throughout content, while an interactive timeline shows—not tells—the history of Kimball’s. Customer stories and complimentary graphics lead the brand’s approach to social media, while radio and print advertising brings messaging to a broader audience.

Web Design Example - Image shows highlights of Kimball's new website design
  • Web Design
  • Web Development
  • Marketing Strategy
  • Graphic Design
  • Content Writing
  • Social Media Strategy
  • Digital Marketing
  • Branding
Social Media Strategy Example - image features several examples of graphic design for Instagram
Graphic Design Example - Drove 70% of total sales during Mother's Day Social Media Campaign


Kimball's website, before BigWheel redesigned the site


Web Design Example - Image of Kimball's new website design
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