Since 1969, the International Motor Sports Association (IMSA) has been the premier sanctioning body for sports car competition. Based out of Daytona Beach, IMSA authorizes races around the world, ranging from MINI Coopers to Ferraris.
To position the brand for growth, IMSA needed an interactive hub for fans and sponsors to receive updates, watch races via live streaming, and read about the series. We set IMSA up with a custom Drupal website and mobile application loaded with engaging features. As fans use the app, leads are sent to auto manufacturers. We also connected IMSA to Roku and TuneIn Radio so users can catch live broadcasts on demand.
