Brand Development

Camel Manufacturing

Camel Manufacturing Brand Development Examples

Founded in 1919 by World War I veteran B.A. Bower, Camel Manufacturing Company got its start producing civilian canvas tarps and truck covers made from surplus Army tents. At the onset of World War II, Camel began the much needed production of military tents and vehicle covers for the U.S. Army.

The company's dedication to the U.S. Armed Forces through several conflicts, including the Korean and Vietnam wars, led to multiple expansions and eventually a sole focus on military-related products. Now the nation's longest continuous producer of military tents, Camel is proud to have the opportunity to be Serving Those Who Serve Since 1919.

Services Provided
  • Logo Design
  • Visual Style Guide
  • Printed Materials
  • Electronic Stationery
  • Presentation Graphics
  • Vehicle Graphics
  • Proposal Template
  • Website

Today Camel's materials are immediately recognizable around the world through consistent application of their logo and other branding elements, controlled through use of a brand style guide.

Related Case Studies