Brand Development

Boys & Girls Clubs of the Tennessee Valley - Ignite Greatness

Boys & Girls Clubs of the Tennessee Valley Brand Development Examples

Amid leadership transition, Boys & Girls Clubs of the Tennessee Valley contacted us for help in changing old stereotypes associated with the Clubs, and in differentiating them from other youth-serving organizations.

Through core ideology sessions, the core purpose of the Clubs became: "Every person we encounter has limitless potential. We must discover, ignite and foster that greatness."

That message be come the internal and external rallying cry "Ignite Greatness"  for the local Tennessee Valley organization. Ignite Greatness was integrated into print advertising, outdoor, television and all promotional fundraising materials.

Services Provided
  • Core Ideology Development
  • Print Design
  • Environmental Design
  • Video Production
  • Digital Marketing

Within one year, the messaging and visualization of Boys & Girls Clubs of the Tennessee Valley was unified to become consistent in every channel. In addition, the Ignite Greatness campaign was expanded to include a communications plan that tells the "Great Stories" of the organization to the donors and public at large on a regular basis through television, direct mail, email and social media.

See the environmental designs.

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