BigWheel is seeking a marketing automation specialist to develop and execute cohesive, ROI-driven digital marketing campaigns for local, regional, and national clients. As a marketing automation specialist, you'll work with our digital marketing team to define and implement strategies that align with our organizational goals and deliver meaningful results for our clients.

Responsibilities

• Build, maintain, and grow email lists organically
• Create and execute omnichannel marketing campaigns
• Measure and report performance of marketing campaigns and assess against goals (ROI and KPls)
• Build and optimize automated workflows
• A/B test marketing efforts and tweak accordingly
• Create and optimize lead scoring strategies
• Stay up to speed on the latest market trends
• Collaborate with various BigWheel teams to ensure all marketing campaigns are in line with overall business strategy
• Provide reporting on relevant metrics to demonstrate results and success of digital marketing efforts
• Serve as subject matter expert and educate clients on marketing automation
• Partner with internal marketing team to develop best practices for BigWheel's digital marketing

Qualifications

• Bachelor's degree in marketing, advertising, or related field
• 3-5+ years of experience with marketing automation
• Experience with a marketing automation platform
• Knowledge of inbound and outbound marketing strategies
• Basic understanding of HTML & CSS
• Ability to accurately translate data into action items
• Exceptional written and verbal communication skills and ability to collaborate with teammates across departments
• Ability to adapt to thrive in a constantly changing business environment
• Agency experience preferred but not required

About Us:

For more than 20 years, BigWheel — a full-service marketing agency based in downtown Knoxville, Tennessee — has broken new ground for clients across the country. From cutting-edge progressive web applications to comprehensive omnichannel marketing campaigns, BigWheel delivers creative marketing solutions that make an impact on the client’s bottom line.

The BigWheel office is a busy, collaborative environment where scribbles on the wall become websites and casual conversations over coffee become advertising campaigns. We work hard, and we play hard. We celebrate wins, and we learn from our losses. But most importantly, we’re dedicated to our client’s success.

If our brand of fun, fast-paced, and creative work is what you’re looking for, we want to meet you.