So You've Got a New Website. Now What?
You’ve gone through a few months of updating your website with a sleek, modern look. The finished site is intuitive and gorgeous, and now it’s time to show it off! But what’s the next step?
There are a few simple things you can do to promote your site. Regardless of how you opt to spread the word, strategy is key. The following tips are great starting points.
1. Push it Out on Social Media
Use your social media platforms to your advantage, but don’t bombard followers. Craft a few different posts that showcase images of your site, while linking specific pages to each post. Make sure to include why the new site is advantageous to all customers! Our content specialist suggests identifying which social platform resonates your audience, and using it as a homebase for your posts. For example, if you know Facebook is a hotspot for customers, craft detailed messages there and condense them for Instagram and Twitter. Have a big presence on LinkedIn? Maybe you skip Instagram entirely. Only you know where you get the most social interaction, so use that data to your advantage! Make sure to have a mini campaign in place so everyone knows the plan.
2. Use Digital Marketing to Your Advantage
We always educate our clients on the benefits of digital marketing. With so many choices available for paid ads, it’s key to have someone guide you through the options. Be sure to partner with a company that knows the ins and outs of your business goals, whether they be lead generation, brand awareness, or audience engagement.
The first thing our digital marketing specialists do with any new client is sit down to discuss what they want from a campaign. Understanding the client’s goals allows our team to determine key performance indicators (KPIs) and which ad platform will facilitate those goals. For example, Facebook ads can serve a specific audience a lot more effectively than Google AdWords, and vice versa. Once you’ve set a solid goal, navigating the spectrum of digital marketing tools becomes a lot more manageable.
3. Create an E-Newsletter
An e-newsletter is a great way to update your audience on your new site. It’s a perfect time to mention other new products, services, events, or anything else surrounding your company. If you’re already communicating to your audience—great! If not, we recommend being proactive and building an e-news template that could be used to send out a quick newsletter in the future! That way, not only will you have something on-hand to use, but your audience will start to recognize your emails and may be more likely read them all the way through.
Want to bounce some ideas off of us? We’re happy to help! Contact us here.