BigWheel works with companies to define their brand from the inside out. It’s a deep dive into culture, leadership, products, and goals. It’s work that can have dramatic impact on an organization. The most visible piece of our branding process is often the corporate identity elements - the logo and accompanying style guide that defines its usage. Recently, we’ve been privileged to work on rebranding with Clayton Bank, Knoxville Tickets, the Northeast Tennessee Association of Realtors (NETAR), and Ritchie Powersports.