Mailchimp Review: The Email Marketing Service That Stands Out
There are, what seems like, a million email marketing services: Constant Contact, SendinBlue, GetResponse, AWeber and many more. For BigWheel, there is one that stands out above the rest: Mailchimp. Whether it’s the attention to detail or the company’s wacky personality, MailChimp just seem to get ‘it’. Here are 10 reasons why Mailchimp should be your email marketing service of choice.
YOU GET A SEGMENT! AND YOU GET A SEGMENT! EVERYBODY GETS A SEGMENT!
Sometimes you don’t want a certain email to go to everyone on your email list (e.g. partners, clients and potential clients). Segments provide a great way to sort through lists, allowing you to send the right emails to the correct people. Mailchimp’s sorting capabilities are quite astonishing. You can filter people by the city they are living in, by gender, or even by birthday. This allows you to get your message to a targeted demographic.
MAILCHIMP PLAYS WELL WITH OTHERS
Mailchimp’s ability to integrate with over 300 third-party services is the core of why they are an optimum fit for smaller businesses. It is rare to find integration for many of the budget-friendly services used by small businesses. Mailchimp provides this integration for a wide variety of services, including newsletter signups for your website. Mailchimp also integrates with Constant Contact, so users can transfer any existing email lists when switching platforms.
MAILCHIMP GROWS WITH BUSINESSES
Speaking of being a great fit for smaller businesses, Mailchimp offers many services for the small price of free. Although features may be more limited, accounts with under 2,000 subscribers can sign up for the free plan and have A/B testing AND reports. As your business grows, your Mailchimp plan can change to fit your needs.
EMAIL MARKETING THAT DOES EVERYTHING
Their support documentation is the holy grail of support documentations. It not only provides best practices, but it has answers to every question. If your mom started a flower business, we would be confident that she could learn Mailchimp with the provided documentation. Even better, if you have a paid plan (or are within your first month of your free plan) you can contact their support team through chat.
DOING A SOLID FOR THE ATLANTA COMMUNITY
If you need more reasons to love Mailchimp, how about their community initiatives? They have supported a variety of nonprofit organizations like the Atlanta Public School system to increase parental engagement. Mailchimp sponsors bi-monthly community coffee meetings giving a platform for busy parents to advocate for their kids without missing work. In addition, Mailchimp promotes the local arts by sponsoring and investing in newer, small- to medium-sized art organizations that lack the visibility and stability of larger arts nonprofits.
Finally, Mailchimp is helping make Atlanta a city for living, not just driving by supporting Atlanta Streets Alive, Moving In The Spirit, the Atlanta Pride Parade and #WeLoveATL which transformed the Five Points MARTA Station into an art gallery.
It is no secret that Mailchimpers are quirky.
Exhibit A: Mailshrimp Film
Exhibit B: Whale Synth
Exhibit C: VeilHymn
Who doesn’t like a company with a little personality?
Email MARKETING FOR ALL!
Whether you are a designer, developer, or none of the above, Mailchimp caters to all ranges of experience and budgets for business marketing needs. This is not to say that being a developer, designer, or billionaire won’t make your marketing better -- because it will -- but Mailchimp provides a level of hand-holding to help those out with little experience.
MAILCHIMP PAYS ATTENTION TO DESIGN
MailChimp offers the ease of customization. Many other “drag and drop” email services require users to know how to code in order to fully customize emails. Yet, with Mailchimp, you can do all the customization without being a developer. Also, their 2018 rebrand was fantastic. They have always paid close attention to the design of their brand, and it shows.
IT’S NOT ALL ABOUT EMAILS
From Facebook and Instagram ads to Google remarketing ads and landing pages, Mailchimp is a complete online marketing service company. BUT they are not purely online anymore. Now they even offer business the ability to send postcards to customers.
EASE OF USE
Overall, Mailchimp is easy to use. Other email marketing services are unintuitive nightmares to learn.