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28 Jan

International Motor Sports Association Names BigWheel Digital Agency of Record

Created by: 
David Garner

The International Motor Sports Association (IMSA) is a Florida-based sanctioning body for auto racing, managing some of the best known sports car series in North America. BigWheel is proud to partner with IMSA, a property of NASCAR, as its digital agency of record. We built on IMSA’s digital presence with interactive media.


  • New website
  • Live-video streaming
  • Video on demand
  • Real-time results and standing
  • Email templates
  • Up-to-the-minute driver and series info for fans