Instagram’s New Announcement and How it Will Affect Your Business
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Instagram, which is owned by Facebook, announced March 15th that photos will now be arranged by an algorithm rather than chronologically. So what does this mean for businesses that are using social media as a marketing tool? To begin, feeds will now be ordered by what Instagram believes are most important. It doesn’t matter what time the post was made, if Instagram thinks it is more important, that photo or video will be placed at the top of the user’s feed. Facebook and Twitter recently used algorithms to arrange their user’s feeds as well. So it’s no surprise the photo sharing app followed suite.
The question is how can businesses make their posts rise to the top? Here are four ways to ensure your business doesn’t go unseen:
1. Capture Attention
The average person’s attention span is 8.25 seconds. That’s actually less than a goldfish. So the most important thing is to create posts that will pull your users in and make them focus on what you are saying.
2. Analysis is Key
Analyze what works and run with it. Union Metric offers a free tool to see what posts are successful on Instagram. Use this tool. What kind of posts caught attention? Which fell behind?
3. #Hashtag #Hashtag #Hashtag
Hashtags are the easiest ways for consumers to find you. Don’t just settle for one hashtag and don’t post irrelevant hashtags. Spend time thinking about each hashtag and figure out how it relates to your post. Then, use it in as many variations as possible. Doing this will increase your reach and more people will see your post.
4. Pay to Be Seen
If you really want your posts seen, pay for an ad. These ads are seamlessly placed within user's feeds. To be honest sometimes these post don’t even appear to be an advertisement. Utilize advertisements to get more eyes on your post.
Point blank, businesses need to think out of the box when it comes to social media. Followers read your bios and that is why they follow you. Keep that in mind when posting on social media. A good rule of thumb is the 80/20 rule. 80% of content posted should be related to your bio. 20% is room to play, show your fun side and what happens outside of the office. Happy posting!