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06 Apr

Increasing Your Digital Storefront With Social Media

Created by: 
Meghan Echols

Your digital storefront isn’t limited to just your website. Your Facebook, Twitter, Instagram, and LinkedIn all represent your business in the eyes of online shoppers, even if they are just browsing. Some may even say that your business’ Google and Bing search results all constitute parts of your digital storefront. 

People now expect your business to have Facebook and Twitter accounts, and they expect to be able to use them to engage with company representatives. If you don't have social networking profiles set up for your company, you look less legitimate. Social media provides trust and confidence in your business. Also, if your website looks like a "template" everyone else has uses or circa 1998 your credibility decreases. Having a mobile responsive website is now an expectation of online shoppers.

Social media marketing is a must-have for businesses, but it’s also just the tip of the iceberg. Instagram provides a platform that is perfect for showcasing new products for customers and creating demand. Displaying inventory and providing shoppers the opportunity to browse and purchase directly from a social media platform such as Facebook, allows a business to open a storefront on the busiest "street" of the world, social media. If you want to develop your social media marketing strategy let us walk you through it.