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28 Jan

Fruitocracy Interactive Poll

When Dole launched the new Fruitocracy squeezable fruit pouches, the company needed a way to let consumers know about their new, on-the-go snack. Dole sought a partnership with Disney Channel to promote Fruitocracy and the Disney Channel mobile app simultaneously.

BigWheel used the Voices Heard Media product to create a four-week interactive polling campaign titled “Free to be Heard! Presented by Fruitocracy.” The campaign asked viewers on the Disney Channel app to answer: “Which is better, the original or the sequel?” 

Project Partnership 


  • Interactive Poll
  • Poll Design 


Each week movies and their sequels, like High School Musical and High School  Musical 2, were matched against each other to see which viewers thought was  better. The movie with the most votes would then be aired on Disney Channel. The  campaign drew in over 500,000 unique visitors and over 1,000,000 visits. At the  end, Dole and Disney tallied over 800,000 votes.