Clayton Bank: Website
With 15 locations throughout the state and a well-respected family name, Clayton Bank is a Tennessee institution.
Through a family of affiliated companies in a variety of industries over decades of growth, the Clayton name has a longstanding reputation for integrity in East Tennessee. And that was part of the challenge – clarifying and separating the Clayton Bank brand.
Over time, the bank's website had not kept up with today's digital best practices. BigWheel was asked to get the site up to speed. Our work began with a comprehensive rebranding, including a new logo and color palette. This led to a deep-dive into the website, how it is used, and plans for scalability.
The new site allows customers to access their accounts on all mobile devices, is search-engine friendly, and most importantly, makes it easy for customers to find what they need quickly all while highlighting the new Clayton Bank brand and core messages.
- Website Project Planning
- Website Design
- Website Development
- Creative Direction