5 Common Myths About Website Development
Thanks to quick fixes like Squarespace and Wix, developing a website may seem like a simple task. But when it comes to creating a functional site for your business, cookiecutter templates just aren't going to cut it. Here are five common myths about website development.
1. Development is the same as design.
Although both jobs work hand-in-hand, it’s important to note that they serve very different functions. Design is primarily concerned with the look and feel of a website. While creating a layout, designers take into consideration how the user will interact with the site, or the User Experience (UX). Development focuses on the building of a functional website interface while using software such as HTML, CSS, and JS. This is not to say that a developer isn’t knowledgeable about design and interactions. They must understand how to choose and apply the best technology to deliver the desired look, feel, and experience that the designer put together.
2. Anybody can create a website.
Just like professional athletes competing at the highest level, a developer can make the construction of a website look easier than it really is. Accessible templates have led to the appearance that website development can be done solely with domain rights and a few clicks. However, creating a site that converts visitors into customers takes more than a template. Unfortunately, this most likely means that your hacker cousin can't build a site to fit your businesses needs. A good custom website requires developers with a specific skill set, deep knowledge, and experience with coding and software.
3. Website development is quick and cheap.
Custom websites not only require talent, but time to gather information. In our initial discovery sessions, BigWheel dives into the goals of the client before starting the design process. What is the core of the business? What are they wanting from their website? Who is the target market? What does the client need? Typically during this meeting, the client comes to new conclusions. There's no website that fits all businesses, so the discovery meeting helps our team parse out what the client needs to create a site that works for them.
Once the development phase is underway, developers have to ensure that the website works smoothly. They also make sure that the website provides optimum user experience, which is difficult to achieve, but can be attained over time. Developers are human, so if they are rushed to finish, human error could ruin the effectiveness of the site.
Many clients expect websites to be cheap, but they are time-consuming and complicated. Some requests that seem small could involve intricate development work and require weeks of programming.
4. Developers are the only ones involved.
SEO optimization is a crucial part of building an effective website. A site could be perfectly constructed and designed, but without optimization potential visitors won't be able to find it. Before the launch of a site, it's key that it can be found via Google and Bing with specific search terms. The better the site is optimized, the more likely it is to show up in searches and drive more traffic. In addition, adding the site to Google Analytics will allow insight into where visitors are coming from and how they use the site.
5. Once the site is built, it’s finished.
When a client comes to us for a new website, we often tell them that it’s similar to opening a new location: It's really just the beginning. You have to staff it and make sure it stays current. Websites are similar to new store openings in the fact that they require constant upkeep. Technology grows at a breakneck pace, so developers have to keep up with the latest software and updates. In addition, developers have to be on the lookout for bugs which can pop up and cause problems to the functionality of the site.
Your website is frequently the first impression for your potential customers. Make sure your team has the skills you need to make it effective and beautiful!