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07 Sep

5 Blog Lessons You Can Learn From this Fly Fishing Report

I’ve been reading this blog for years, and it's arguably the most consistent digital content that I consume. It doesn’t have fancy graphics. It’s not necessarily hip. It’s not even a blog, really.

This blog is actually a fly-fishing report, posted daily, by Little River Outfitters in Townsend, Tennessee, at the foot of the Smoky Mountains National Park.

The writer (or blogger) is Byron Begley, owner of the shop and fly fishing guru for the Smokies.

Every morning, around 5 a.m., Byron checks the weather and sits down at a computer to chart out daily conditions for fishing, including temperatures, stream flows, and his recommendations on where to fish and what to fish with.

He fits all the fishing info into a few short, concise paragraphs. After which, Byron muses on whatever he’s thinking about in those wee morning hours. He may write about his wife’s car, why he likes to avoid crowds when he vacations, or even encouragement for fellow fly fishers while they anticipate hurricanes.

The Smokies are blessed with hundreds of miles of streams, teeming with finicky and wild trout. In the area, there are a several other fishing reports that are updated occasionally, but none can hold a candle to Little River’s consistency, authenticity, and simply fun content.

Here’s why I love Little River Outfitters’ fishing report as a blog:

1. It's useful. 

While there is an opinion/off-topic element, it clearly starts after the relevant information is presented.

2. It creates community.

Area guides, out-of-town guests, or even a local policemen may make a cameo in the fishing report if they stop by the shop.

3. It's a dialogue. 

Byron puts his personal email at the end of every post and invites readers to ask him questions or shares tips and stories.

4. It's authentic.

People want something that's personal and relatable. In a digital realm of ever changing stats, strategy, and trends, it's refreshing to read something with a human face. The report has a certain warmth that connects anglers of all skill levels.

5. It's consistent. 

The entire shop only does not update the report on four holidays, and someone covers for Byron when he’s on vacation. Other than that, the fishing report shows up 361 days a year through the best and the worst times to fish.

We do a great deal of digital marketing work and content consulting. In this capacity, we occasionally encounter clients that believe their brand needs a rigid content calendar with uber-hip vlogs, infographics, and blog posts that adapt endlessly to new trends.

While this can certainly reflect a brand's needs and attract more customers, there’s no rule book, governing body, or higher power that says you can’t find another way. Engage your customers with what works best. There’s no template, just focus on your industry, your customers, your business, and remember to be genuine.

All in all, the fishing report at Little River reflects a clear brand that stands on thier principles. It shows how the shop wants to help its customers and it does so authentically. 

Try this out for your own blog and build a dependable hub of information and human interaction. You, and your customers, will notice the difference. 

To read Byron's report, click here to check it out.