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How a Custom Website Will Benefit a Manufacturing Business
26 Aug

4 Ways a Custom Website Will Benefit Your Manufacturing Business

Sometimes, what you're selling just isn’t sexy. Cool? Maybe. But not sexy.

When people think about the sexiness (or lack thereof) surrounding their business, they typically undermine the digital and creative aspects of their brand, trusting that their product speaks for itself.

In particular, manufacturers tend to put their website on the back burner. They don’t believe B2B marketing depends on a stylish website.

As a result, these companies typically maintain a simple, expository website. Though it's old and doesn’t give feedback on customer demographics, preferences, and overall traffic, it has all the relevant information that may or may not be easy to access.

No matter how successful and reputable your brand is, a custom website will tell your story, leave customers happy, and give you access to enlightening data. Read below and see how a custom digital presence will benefit your manufacturing business.

1. Create a digital suite for your customers.

Using a website can be like driving a car. Consider a 94’ Chevy Lumina and a brand new Mercedes Benz. Both can get you from point A to point B, but you feel more special when an E-Class picks you up at the airport.

No matter what business you’re in, customers and loyal clients alike want to be treated well. Using a beautifully designed website with an easy interface makes sure your customers feel that their needs are being met with care and consideration.

Customer login portals, troubleshooting features, support centers, product videos, interactive product maps, eCommerce, and purchase histories are just a few ways a custom website will impress your customers. Not unlike a fully loaded Benz.

Giving your customers these amenities will increase their likeliness to buy from you again and refer you to others.

2. Build a tool for growing your business.

A fair number of teenagers out there can give you a website that tells things about your business. However, those websites, like teenagers, typically lack sophistication.

Websites are meant to be a tool for your business. Whether you’re taking customer info, analyzing sales channels, or nurturing leads, a website with the right software can give you resources for adapting your strategy and serving customers.

Your run-of-the-mill website may gain some traffic, but it may not maximize exposure. Custom websites can integrate with other products like Google Shopping, Amazon, distributor websites, customer relationship management systems (CRMs), marketing automation tools, email service providers, and many more to optimize reach in the market.

Whether it’s shopping results, resellers, advertising networks, or emails, a custom website will get your products in front of customers no matter where they are online.

3. Be an industry leader.

“Our website is so old, leads call to make sure we’re still in business.”

We hear that pretty often from clients, and a few are global leaders in their industry.

Since a majority of research begins online these days, soon-to-be customers will most likely see your website before they see anything else. Industry leaders almost always have the most useful content and the strongest design on their websites. As a result, their webpage ends up at the top of google searches and are the first to be seen by  potential leads.

4. Brag a little.

You don’t have to be Boeing or GE to show off the cool stuff you’re developing. In every industry, customers want to know how you’re driving innovation. Let them know about it.

Use custom content to your advantage, whether it be videos, photo galleries, product descriptions, podcasts, or a blog. Even if the pace of development is comparatively slow in your industry, shed a little insight on your process and show why you have an edge. These cues will raise interest in your product and continue to build credibility as an industry leader.

Further Reading:

If you want to see specific cases where our services helped out some folks in the manufacturing industry, check out the following case studies below: