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30 Apr

4 Steps to Start a Blog for Your Business

Created by: 
Kelly Volpe

If your business solves a problem, you are an expert—or at least want to appear as one—in that problem area, so appearing as competent as possible in that area is important, to say the least.

That’s where starting a blog for your business comes in.

  1. Create a Strategy for Relevant Content

    The purpose of a blog is to speak to your audience about something relevant to them and your business (i.e a problem that needs solving). So when it comes to what you write, make this your golden rule.

    Now, this doesn’t mean you have to stick to leaky sinks if you are a plumber.

    Expand the relevance outwards but keep that overlap of their problem and your expertise centered. You could write about the latest sink designs or how to find the best deals.

  2. Use a Content Calendar

    When it comes to writing a blog, planning is the most important part. Start by planning out your content calendar.

    How frequently do you need to post? Daily, Weekly, Monthly? Remember to publish new blogs on a regular schedule, so decide on a cadence that makes sense for you.

    Next, get all your blog ideas on paper. How many different topics can you come up with?

    Once all your ideas are on paper, plan out when you’re going to put them on your site. There are free content calendar tools available for you to knock out this step in a pinch. (Hootsuite, Buffer, ContentCal are great places to get started.)

  3. Create an Outline for Blog Posts

    When writing your blog, start with an outline of what you want to tell your audience. Outlines help you stay on topic and ensures that the reader is getting value out of your blog.

    Remember to write it in a voice that comes from your business. All businesses have a personality, and your blog should reflect that. Just like the topic, the tone and syntax have to be authentic to who your business is.

    Keep the audience in mind, too. They just landed on your site (hopefully in search of whether you can solve their problem), found your blog, and are now reading a post because it piqued their interest.

    The blog post has to sound like your business so that consumers start to associate quality, valuable content with your brand. If the blog provides value to the consumer, they are more likely to peruse the rest of your site.

    Additionally, be intentional in the keywords you’re using in your blogs. This will help to improve your search engine optimization (SEO). (In the case you’re not sure how SEO works, read our blog to get an overview. )

    Using the right keywords throughout the blog, like all SEO, will help the blog and your site rank higher on searches. This drives more traffic to your site which, theoretically, drives more business.

  4. Continue to Create Fresh Content

    Don’t forget blogs are not automated. As the newness wears off, you can’t let dust take its place.

    Spend time each month or quarter planning and monitoring. What type of posts do people like to read? What are you going to write next month? When will you find time to write that? We spend an hour or two a month planning each client’s content.

Blogs are a great way to earn trust, increase traffic, and, ultimately, drive more business. We plan and write blogs for ourselves (obviously) and many of our clients. Give us a call if you are ready to start a blog for your business today!