21
May
4 Ways Your Business Can Beat Ad Blockers
Okay, quick story time.
Last week, I clicked on a YouTube video of cat agility (because why not?) and was met with an ad for Grammarly.
14
May
The Case for Hiring a Web Designer Instead of DIY Websites
EVERY business can benefit from a well-designed and developed website. In the modern era, a website is often the first digital impression potential customers have on a business. Some users will even determine if the business is a good fit for their investment even before they (1) reach out or (2) visit in store.
7
May
5 Reasons Instagram Stories Work for Brands
In August of 2016, Instagram launched its Stories feature, and by November of the following year, daily Story users topped 300 million.
And that number hasn’t stopped growing, making Instagram Stories a great way for brands to reach consumers.
30
Apr
4 Steps to Start a Blog for Your Business
If your business solves a problem, you are an expert—or at least want to appear as one—in that problem area, so appearing as competent as possible in that area is important, to say the least.
That’s where starting a blog for your business comes in.
23
Apr
Nonprofit Marketing: How to Be Strategic with Content Marketing for Nonprofits
Let’s keep this simple. In a nutshell, there are two ways you can enhance your marketing for your nonprofit this year. Focus on (1) strategy and (2) content. That’s it. For the following post, I’ll be discussing a high-level overview of planning for your nonprofit's marketing strategy.
16
Apr
Google Shopping Gives Online Retailers More Bang for Their Buck
Google Shopping continues to grow in popularity with digital marketers since these campaigns are often associated with high click-through-rate (CTR) and low cost-per-click (CPC).
These metrics are essential to a successful ecommerce campaign, especially since online retailers focus on the bottom line: What’s my ROI?
9
Apr
Content Calendars Help Your Digital Marketing Team Save Time
Content calendars -- from an agency perspective -- are a tool that makes the agency/client relationship effective and efficient.
8
Apr
How to Make Better Decisions According to the Brain
Hi! This is your brain talking. I am here to answer your hard-hitting questions.