EVERY business can benefit from a well-designed and developed website. In the modern era, a website is often the first digital impression potential customers have on a business. Some users will even determine if the business is a good fit for their investment even before they (1) reach out or (2) visit in store.
In August of 2016, Instagram launched its Stories feature, and by November of the following year, daily Story users topped 300 million.
And that number hasn’t stopped growing, making Instagram Stories a great way for brands to reach consumers.
If your business solves a problem, you are an expert—or at least want to appear as one—in that problem area, so appearing as competent as possible in that area is important, to say the least.
That’s where starting a blog for your business comes in.
Let’s keep this simple. In a nutshell, there are two ways you can enhance your marketing for your nonprofit this year. Focus on (1) strategy and (2) content. That’s it. For the following post, I’ll be discussing a high-level overview of planning for your nonprofit's marketing strategy.
Google Shopping continues to grow in popularity with digital marketers since these campaigns are often associated with high click-through-rate (CTR) and low cost-per-click (CPC).
These metrics are essential to a successful ecommerce campaign, especially since online retailers focus on the bottom line: What’s my ROI?
Content calendars -- from an agency perspective -- are a tool that makes the agency/client relationship effective and efficient.