It’s that time of year again — time to start putting together your Black Friday marketing strategy! This year don’t forget to incorporate email marketing into your plan.
There's no two ways about it: The advertising and marketing world is viewed through a skeptical lens by consumers. Not only are people tired of being bombarded by ads, they're also weary of the techniques advertisers use to persuade them to buy certain products.
Picture this: Your company just announced they’re hosting a huge conference. You’ve lined up fantastic speakers, scheduled innovative sessions, and reserved space at a centrally located hotel. Great! But now you’re tasked with getting the word out. It should be easy, right? You’re promoting a great event and have an engaging story to tell.
Businesses are always looking for ways stand out. And in today’s digital world, one of the most effective places to do that is with an eye-catching website. Unfortunately, keeping your site up to date -- let alone functional -- while running a business is easier said than done.
Founded in 1889, F. Schumacher & Co. is a family-owned interior design company based in New York City. Schumacher saw an opportunity to use digital marketing to grow its wallpaper sales online.
Social media influencers are becoming an increasingly hard-to-ignore aspect of social media.