23
Apr
Nonprofit Marketing: How to Be Strategic with Content Marketing for Nonprofits
Let’s keep this simple. In a nutshell, there are two ways you can enhance your marketing for your nonprofit this year. Focus on (1) strategy and (2) content. That’s it. For the following post, I’ll be discussing a high-level overview of planning for your nonprofit's marketing strategy.
16
Apr
Google Shopping Gives Online Retailers More Bang for Their Buck
Google Shopping continues to grow in popularity with digital marketers since these campaigns are often associated with high click-through-rate (CTR) and low cost-per-click (CPC).
These metrics are essential to a successful ecommerce campaign, especially since online retailers focus on the bottom line: What’s my ROI?
9
Apr
Content Calendars Help Your Digital Marketing Team Save Time
Content calendars -- from an agency perspective -- are a tool that makes the agency/client relationship effective and efficient.
8
Apr
How to Make Better Decisions According to the Brain
Hi! This is your brain talking. I am here to answer your hard-hitting questions.
2
Apr
Mailchimp Review: The Email Marketing Service That Stands Out
There are, what seems like, a million email marketing services: Constant Contact, SendinBlue, GetResponse, AWeber and many more. For BigWheel, there is one that stands out above the rest: Mailchimp. Whether it’s the attention to detail or the company’s wacky personality, MailChimp just seem to get ‘it’.
28
Mar
The Science Behind How We Make Decisions
There's no two ways about it: The advertising and marketing world is viewed through a skeptical lens by consumers. Not only are people tired of being bombarded by ads, they're also weary of the techniques advertisers use to persuade them to buy certain products.
26
Mar
Welcome to the BigWheel Marketing Team
Over the last few months, our Knoxville agency had the opportunity to hire new marketing team members. We want to take the time to introduce you to them, as you’ll either be seeing them in meetings... or playing against them on our ping pong table if you’re in our office.
