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Nonprofit Marketing

Nonprofit Marketing: How to Be Strategic with Content Marketing for Nonprofits

Let’s keep this simple. In a nutshell, there are two ways you can enhance your marketing for your nonprofit this year. Focus on (1) strategy and (2) content. That’s it. For the following post, I’ll be discussing a high-level overview of planning for your nonprofit's marketing strategy.


Google Shopping Gives Online Retailers More Bang for Their Buck

Google Shopping continues to grow in popularity with digital marketers since these campaigns are often associated with high click-through-rate (CTR) and low cost-per-click (CPC).

These metrics are essential to a successful ecommerce campaign, especially since online retailers focus on the bottom line: What’s my ROI?

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Content Calendars Help Your Digital Marketing Team Save Time

Content calendars -- from an agency perspective -- are a tool that makes the agency/client relationship effective and efficient.

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How to Make Better Decisions According to the Brain

Hi! This is your brain talking. I am here to answer your hard-hitting questions.

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Mailchimp Review: The Email Marketing Service That Stands Out


There are, what seems like, a million email marketing services: Constant Contact, SendinBlue, GetResponse, AWeber and many more. For BigWheel, there is one that stands out above the rest: Mailchimp. Whether it’s the attention to detail or the company’s wacky personality, MailChimp just seem to get ‘it’.

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The Science Behind How We Make Decisions

There's no two ways about it: The advertising and marketing world is viewed through a skeptical lens by consumers. Not only are people tired of being bombarded by ads, they're also weary of the techniques advertisers use to persuade them to buy certain products.

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Welcome to the BigWheel Marketing Team

Tags: Culture

Over the last few months, our Knoxville agency had the opportunity to hire new marketing team members. We want to take the time to introduce you to them, as you’ll either be seeing them in meetings... or playing against them on our ping pong table if you’re in our office.