"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Try as you might, it’s really hard to get anywhere in a rowboat with just one paddle. You do a lot of work and end up going in circles.
Too often businesses try this approach with their marketing - trying one tool to solve a variety of problems, but it’s just not that simple. Today’s media saturated environment puts your message in competition with millions of others. It takes a multi-faceted approach to rise above the fray.
To be efficient and effective, marketing should be based on a plan that considers all disciplines, and it must be consistent, organized, deliberate, tracked, and long-term. To do otherwise causes more harm than good by wasting resources and confusing audiences with mixed messages.
Our process starts with a foundational understanding, from the inside out, of the company's strengths and goals, and translates that into specific strategies, audiences, and tactics, all summarized into a concise, manageable plan. Ask us about our 2-page Marketing Matrix.