Web Applications

PYA - Healthcare Loop

The Healthcare Loop Website Screenshot

Pershing Yoakley and Associates, a top-ten national healthcare consulting firm has been a BigWheel client since 2005. As thought leaders in the healthcare industry, PYA was concerned about their clients being able to stay up to date and interpret the overwhelming media coverage and confusing healthcare reform legislation.

Results

BigWheel delivered The Healthcare Loop, a content curation system in which subscribers can stay current on news they can use, based on their own keywords, delivered in daily news digest emails. As a result, PYA gains engagement with some of their key constituents.

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