There are lots of ways to take surveys these days. Nova Southeastern University needed a way to make the experience engaging, while gaining as much data as possible about the respondents. The answer was online video. Survey questions were recorded and presented online, and respondents were able to use their computers and the survey’s automated recording tools to create a video of themselves answering the questions. NSU gained valuable insights about each participant (age, sex, body language, etc.) without asking directly and without incurring the cost and time involved with focus groups.