When Dole launched the new Fruitocracy squeezable fruit pouches, the company needed a way to let consumers know about their new, on-the-go snack. Dole sought a partnership with Disney Channel to promote Fruitocracy and the Disney Channel mobile app simultaneously.
BigWheel used the Voices Heard Media product to create a four-week interactive polling campaign titled “Free to be Heard! Presented by Fruitocracy.” The campaign asked viewers on the Disney Channel app to answer: “Which is better, the original or the sequel?”
Each week movies and their sequels, like High School Musical and High School Musical 2, were matched against each other to see which viewers thought was better. The movie with the most votes would then be aired on Disney Channel. The campaign drew in over 500,000 unique visitors and over 1,000,000 visits. At the end, Dole and Disney tallied over 800,000 votes.