AFG& sought out BigWheel to build an interactive promotion for its client Goody’s®. Creating buzz was a priority with the launch of Goody’s® new product, Goody’s® Headache Relief Shot®. The announcement of a new car design for NASCAR star Dale Earnhardt Jr. accompanied the promotion. On top of that, VIP tickets to see Dale Jr. race his new car were also on the line.
The Fastest 88 sweepstakes collected leads for Goody’s® marketing efforts. The Voices Heard Media trivia application tested fans’ knowledge of Dale Jr. When getting results, users received a coupon for Goody’s® Headache Relief Shot® and caught a glimpse of a new commercial featuring Dale Jr. and his new car. Over an 88-day period, the sweepstakes generated tens of thousands of interactions for the brand.