The nation’s leading resource for all things craft beer, The Beer Connoisseur magazine includes articles on industry icons, fine beer and food reviews, tasting, education, and events. They wanted a website that would offer all this, but that would also serve as an interactive tool, allowing readers to engage and participate in the growing craft beer community. Beerconnoisseur.com does just that. Highly participatory, visitors can submit beer titles for review by judges, or they can review beers themselves, which are given a numeric grade based on several factors. They can join the BC club, participate in discussion forums, learn details about events across the country through an events calendar, and can buy BC gear. The site is built within a readily available content management system, allowing the Beer Connoisseur staff to make updates continuously.