Good branding is clear, consistent, and memorable. A staple in the helicopter industry, Aero Products has been a go-to for rotary wing parts, support, and accessories for more than 30 years. The company has earned a worldwide reputation for providing personalized, dependable service. Unfortunately, inconsistent branding led to customers being confused about their core offerings. Some mistakenly assumed the company sold complete helicopters, while others weren’t aware they offered full-service support. Aero came to us with the goal of reimagining their brand from the ground up. We brought their vision to life via a new logo, website, and print collateral.
Aero’s original site was a mix of colors, text, and graphics—none of which provided a cohesive look and feel. At our initial discovery session, we explored the company’s core values, outlined priorities, and developed a distinct identity. Beyond design, we also worked to streamline site navigation and messaging so customers could easily search for and purchase products. The finished site offers an ideal mix of style and function: An eye-catching brand with clear messaging delights customers, while a clear ecommerce platform lets them acquire the products and services they need.